NIKE BRILLIANCE

I have been interning for EA Sports advertising/marketing for the past 2 months. This is my first experience working with an advertising department. My managers are the directors of sports advertising and I have learned a lot about the process of marketing, which includes a lot of negotiating with creatives at advertising agencies and with executives within the EA company. I also learned that every single image, celeb, and person you put into an ad needs to be approved by thousands of people. Also, if you have celebrities in your ads, you should be ready to "let it rain" and get those people their cheddar. If you show a celeb for at least 1 second in an add, you have to shell out at least $25,000-40,000. I've also learned that when you are trying to gage how successful an ad campaign is, or if you are wondering what the next best thing in advertising is, you always compare and look at what NIKE is doing. They are the Mecca of marketing...they piss on every other company's ad campaigs. EA SPORTS has definitely taken this message to heart, as they have hired the same advertising agency as NIKE, Wieden & Kennedy, to run their new GAMERS campaign. If you don't know, the GAMERS campaign shows actual gamers and athletes including, Snoop Dogg, Kimbo Slice, Maurice Jones Drew, Shawne Merriman, and Tony Parker, to talk about their own experience and their own love for EA Sports games. Here is the link to the EA SPORTS GAMERS microsite if you are interested: http://www.easports.com/gamers/madden.jsp

"Nike's new Olympics TV commercial "Courage" goes on air in Asia and Latin and South America this weekend. Portland's Wieden+Kennedy produced the 30- and 60-second spots. They'll air in the U.S. when the Olympics start Aug. 8. Learn more about the ads and Nike's first and newest 'Just Do It' taglined campaign below.
The song that drives the "Courage" spots: "All These Things That I've Done" by The Killers.
You'll note the ad is designed to drive viewers to Nike's website to interact with the spot even more (and, it hopes, buy gear at the same time).
Much like its heralded "My Better" Sparq Training spot this spring, "Courage" is fast-paced and packed with athletes. Images of more than 30 athletes flash across the screen over 60 seconds, the company says. The ad is designed to pique viewer's curiosities about the faces they see and prompt them to want to see it again and again.
Nike gladly will allow them to do just that. Nike's website has a place where viewers can go to pause the ad, learn the name of the athlete on the screen and read about his or her "courageous" story. Athletes range from Oregon icon Steve Prefontaine to failed 1984 Olympic medalists Mary Decker Slaney and Henry Marsh to Red Sox pitcher Jon Lester to amputee Oscar Pistorius (whose Olympic quest officially ended Friday).
Nike also created a group on YouTube where viewers can upload their own videos that they think embody courage." --> Description of NIKE campaign taken from Playbooks and Profits blog, by Bret Hunsberger on Oregonlive.com.

Anyway, these are the two new NIKE commercials that have been airing during the Olympics. Holy shit...they must have paid soooo much money for these spots!!! Look at all of the athletes/celebs that they used and have to pay. These are some of the best ads ive seen in a while...so dope. JUST DO IT!!! ...in the butt.

BTW...check out NIKE TOWN right now...really good gear there right now.